Announcing new investment and Guidewheel brand

Thrilled to announce that we’ve closed an $8M Series A led by Greycroft. This investment is an important step toward achieving our mission of empowering all the world's factories to reach sustainable peak performance through a new category of cloud-powered FactoryOps. https://bit.ly/guidewheelfundraise

As part of this milestone, our brand is also evolving from Safi to Guidewheel—taking inspiration from the small but mighty guide wheels found throughout the factory floor that keep key processes on track, eliminate friction, and ensure everything runs as smoothly as possible.

We're incredibly grateful to the amazing team, customers, and supporters who have made this milestone possible, and excited for the road ahead!